Stock photography is an essential part of advertising and marketing. Now imagine trying to find healthcare related imagery from marketing based stock photography, it’s a difficult task. After exploring the licensing options we discovered we could use the photography for lifestyle based illustrations. This takes the slick edge off and allowed us to change people or situations to more directly meet healthcare imagery needs. The images became more timeless as a sketch and tested well with end users. We even used the treatment on our own in house photography.
These were all done in Adobe Photoshop with a Wacom Cintiq drawing tablet so natural media could be easily replicated.