Some healthcare content is better served with analogies and metaphors, this is where editorial illustrations come in. The idea being that you’ll be engaged by the image but may not immediately understand the context until you read the article and have that “Aha” moment when it all comes together. We call this sticky, where the information is easier to absorb, understand, and most importantly remember and put into use.
Working closely with writers and medical content specialists developing ideas to write and illustrate. The illustration could feed off the article and vise-versa. A series of ideas are produced and vetted through a sketch review process. From there we hone in on the story and imagery that best represent the healthcare concept that is being presented. The final illustration is produced in Adobe Illustrator with a freehand look in the style and approach.